Vogue: The Taste Maker with Estela Mendes

Vogue: The Taste Maker with Estela Mendes


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Starting as a publication for the lifestyle of the upper classes in 1892, Vogue would become the most recognizable fashion publication in the world. Over the years, the. magazine would document fashion, introduce new styles, influence behaviors, and reflect the changes in society. This conversation will trace the evolution of this fashion publication from editing history to trends to its place in the world of fashion journalism.

When Condé Nast acquired Vogue in 1909, it transformed it into a woman's magazine. We’ll learn how with the arrival of World War One, Vogue started being printed in England due to the difficulties of shipping from America to Europe. This led to the French Vogue in 1920 and the beginning of international publications in twenty-eight countries. We’ll discuss how over the years, Vogue became a taste-maker, setting, and highlighting the latest trends in fashion and behaviors. In the 1950s, editor-in-chief Jessica Daves claimed "taste is something that can be taught and learned", "Vogue should be a vehicle to educate public taste". This decade was a period of economic growth in America and glamour in fashion. Vogue knew how to capture this glamourous spirit by creating aspirational editorials.

Led by an expert in fashion history, we’ll analyze the role of Vogue in influencing taste trends, editorial innovations, and the development of fashion journalism. We will also approach the aspirations both in fashion and beauty through the decades. The history of Vogue will transport us to a review of the fashion and behaviors of the twentieth century.

Estela Mendes is an art historian with a MA in Museum Studies. Her research background is in Costume Design. Born and raised in Lisbon, she has been teaching about the beauty of the world for the past 15 years. After working in national palaces in Portugal, Estela moved to London where she spent 5 years working at museums like Buckingham Palace, the Victoria & Albert Museum, the British Museum, and the National Portrait Gallery, where she has delivered gallery talks focusing on Fashion. In Portugal she created a company of Costume Hiring and Historical Re-enactments working with Museums, Opera Companies, Theatre, and Film.

This conversation is suitable for all ages.

90 minutes, including a 30 minute Q&A.

Customer Reviews

Based on 6 reviews
83%
(5)
17%
(1)
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L
Lia (Honolulu, US)
Fashion Doyenne

I have attended several Estela Mendes lectures and they have all been excellent—detailed information accompanied by great photos, insights and perspectives into the history and personalities, all presented at a pace that is easy to follow. I look forward to attending more of her lectures soon.

E
Edie Nadler (New York, US)
Vogue

Loved it !

A
Anonymous (Santa Monica, US)
Excellent lecture and very experienced and well prepared lecturer

Estela did a fabulous job telling us the story of Vogue. It was both a learning experience and a fun experience.
I highly recommend this lecture and any other lecture she offers.

M
Michel (Oak Park, US)
Fashion and History

This presentation was great!! I loved the way Ms. Mendes presented the history of the role that Vogue magazine has played in women’s lives and the ways in which the changes made by various editors informed how readers learned about fashion and life through text and image. The presentation ended with an analysis of the current role Vogue plays among the variety of fashion media and a prediction of the ways in which it will need to manage its content in order to remain relevant among fashion media. Fascinating!

Reviewer avatar
Beth Ann from Michigan (Plymouth, US)
Fascinating stories and a feast for the Eye!

I really enjoyed this History of Vogue magazine. Estela Mendes does an excellent job researching and preparing her material. The images through this lecture were really fun to see and the story behind the images was captivating. I truly enjoyed the time I spent here! Thank you!

Customer Reviews

Based on 6 reviews
83%
(5)
17%
(1)
0%
(0)
0%
(0)
0%
(0)
L
Lia (Honolulu, US)
Fashion Doyenne

I have attended several Estela Mendes lectures and they have all been excellent—detailed information accompanied by great photos, insights and perspectives into the history and personalities, all presented at a pace that is easy to follow. I look forward to attending more of her lectures soon.

E
Edie Nadler (New York, US)
Vogue

Loved it !

A
Anonymous (Santa Monica, US)
Excellent lecture and very experienced and well prepared lecturer

Estela did a fabulous job telling us the story of Vogue. It was both a learning experience and a fun experience.
I highly recommend this lecture and any other lecture she offers.

M
Michel (Oak Park, US)
Fashion and History

This presentation was great!! I loved the way Ms. Mendes presented the history of the role that Vogue magazine has played in women’s lives and the ways in which the changes made by various editors informed how readers learned about fashion and life through text and image. The presentation ended with an analysis of the current role Vogue plays among the variety of fashion media and a prediction of the ways in which it will need to manage its content in order to remain relevant among fashion media. Fascinating!

Reviewer avatar
Beth Ann from Michigan (Plymouth, US)
Fascinating stories and a feast for the Eye!

I really enjoyed this History of Vogue magazine. Estela Mendes does an excellent job researching and preparing her material. The images through this lecture were really fun to see and the story behind the images was captivating. I truly enjoyed the time I spent here! Thank you!