Team Event: Bourbon Tasting

Team Event: Bourbon Tasting


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Join Context and Aaron Goldfarb to find out more during this interactive and fun team event. In this interactive seminar, will learn how bourbon went from a stodgy "old man's drink" to the upscale, urbane sensation it has become today, as we sip along with some classic favorites.

After hitting peak sales in 1970 with 80 million cases sold, for the bulk of the ’70s, ’80s, and ’90s, bourbon was on the decline as things like vodka and peach schnapps dominated the American palate. By 1999, in fact, bourbon production was at an all-time low, with a mere 455,000 barrels filled that year— down from well over a million in 1970. 

How then, today, has bourbon become a $4 billion industry, with top bourbon bars in every American city (and many international locations as well), a glossy Kentucky Bourbon Trail visited by over 2 million people per year, and brands that have become celebrities in their own right, notably, the elusive Pappy Van Winkle. 

Aaron Goldfarb, 2020's Best Cocktail & Spirits Writer (according to Tales of the Cocktail) and author of the book Hacking Whiskey: Smoking, Blending, Fat Washing, and Other Whiskey Experiments, is here to fill in the blanks. 

We recommend starting with these three choices – favorites that are usually accessible via local suppliers. If your group has specific preferences, we will be happy to adapt this list. 

  • Old Forester 1920
  • Russell's Reserve Single Barrel
  • Maker's Mark Cask Strength

Aaron Goldfarb is a writer and journalist. He is the author of the novels How to Fail: The Self-Hurt Guide, The Guide for a Single Man, and The Guide for a Single Woman. He writes about drinking culture for Esquire, PUNCH, VinePair, Whisky Advocate, and more. His latest book is Hacking Whiskey: Smoking, Blending, Fat Washing, and Other Whiskey Experiments (Dovetail Press). He lives in Park Slope, Brooklyn, with his wife, Betsy; daughter, Ellie; Maine Coon cat, Hops; and around 1000 bottles of whiskey, give or take.

Pricing available upon request. Please email us at info@contexttravel.com

This conversation is suitable for adults over 21 years old

90 minutes, including a 30 minute Q&A.

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